2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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SEO Best Practices 2020

What are SEO Best Practices 2020? Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead…

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How to Write Effective Facebook Ad Copy

Looking to improve the quality of your Facebook ads? Not sure how to write effective facebook ad copy? Well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more…

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how to make your small business stand out

Entrepreneurs: if you’re looking to survive in today’s economy, you must learn how to make your business standout. In a saturated market boasting over 30 million operating small businesses in the United States, entrepreneurs must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important…

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How to Build Your Customer Base: Diversifying Your Customers

Learning how to build your customer base is the cornerstone of thriving in your industry. The longevity of a business relies on sales and customers, so what if you could expand your consumer base? Even connect with customers outside of your target audience? Try diversifying your customers. Diversifying your customers mean reaching out to consumers…

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use instagram story highlights for your instagram viewers

Instagram story highlights could be your most underutilized tool when it comes to converting viewers to customers and loyal followers. The highlights are one more place to provide content that serves your customer, share great information about your company, and convert an Instagram viewer to a long-term client. What are Instagram Story Highlights? Instagram story…

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personal vs business social media

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

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What is SEO?

SEO: the buzzword of the decade. Whether you’re a blogger, a business owner, a marketer, or an artist, you’ve probably heard of SEO. Maybe you’ve even taken an SEO audit, watched a few YouTube videos, or talked about it with your marketing team. But what is SEO? A Brief SEO Definition If you’ve been afraid to ask,…

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Social Media for Businesses

1. Does My Business Need a Social Media Account? The short answer: Yes!  Social media accounts help you make your business more available & visible to your current and future customers. Chances are, your customers are using their smartphones or computers to search for things that they need. You’ll want to be easily available to…

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