2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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how to make your small business stand out

Entrepreneurs: if you’re looking to survive in today’s economy, you must learn how to make your business standout. In a saturated market boasting over 30 million operating small businesses in the United States, entrepreneurs must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important…

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How to Build Your Customer Base: Diversifying Your Customers

Learning how to build your customer base is the cornerstone of thriving in your industry. The longevity of a business relies on sales and customers, so what if you could expand your consumer base? Even connect with customers outside of your target audience? Try diversifying your customers. Diversifying your customers mean reaching out to consumers…

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how to build a brand

Building a brand is synonymous with building a company, but many entrepreneurs don’t know how to build a brand. Failing to prioritize the importance of a good brand design could hinder your company’s recognizability within your industry. Every business, whether it is a small business or a Fortune 500, goes through the process of branding…

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use instagram story highlights for your instagram viewers

Instagram story highlights could be your most underutilized tool when it comes to converting viewers to customers and loyal followers. The highlights are one more place to provide content that serves your customer, share great information about your company, and convert an Instagram viewer to a long-term client. What are Instagram Story Highlights? Instagram story…

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hipster man with post it on forehead

Are you drowning in a mountain of work, looking for a life raft? It’s time to get you back on track. Feeling overwhelmed with even just the current tasks at hand can actually decrease your productivity. You may procrastinate more or jump from project to project without actually finishing anything. It’s important to learn strategies…

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personal vs business social media

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

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monetize your site with amazon's affiliate marketing program

The Amazon affiliate marketing program, more commonly known as Amazon Associates,  has been successfully running for quite some time. Many small business owners and entrepreneurs have used the program since its early inception. If your business has its own products or niche, then the Amazon affiliate marketing program could greatly benefit your business. Why Use…

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Social Media for Businesses

1. Does My Business Need a Social Media Account? The short answer: Yes!  Social media accounts help you make your business more available & visible to your current and future customers. Chances are, your customers are using their smartphones or computers to search for things that they need. You’ll want to be easily available to…

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