digital marketing for book publishers

Digital Marketing for Book Publishers There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big…

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2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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use instagram story highlights for your instagram viewers

Instagram story highlights could be your most underutilized tool when it comes to converting viewers to customers and loyal followers. The highlights are one more place to provide content that serves your customer, share great information about your company, and convert an Instagram viewer to a long-term client. What are Instagram Story Highlights? Instagram story…

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personal vs business social media

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

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Social Media for Businesses

1. Does My Business Need a Social Media Account? The short answer: Yes!  Social media accounts help you make your business more available & visible to your current and future customers. Chances are, your customers are using their smartphones or computers to search for things that they need. You’ll want to be easily available to…

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how to use instagram hashtags

Instagram is a great social platform to showcase quality images of your products, share helpful information with your followers, and connect to a larger community of like-minded people. How exactly do you connect with a community on Instagram? The answer is simple: use Instagram hashtags! Hashtags are a defining feature of social media, and they…

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instagram marketing tips

There are always new Instagram tips, tricks, and trends to stay on top of. It can get a little out of control, especially when you’re trying to run a business and keep your social media up to date on the side. To make it easier on you, we’ve compiled a list of some of the…

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