2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

Read More
color theory brand success

When was the last time a black and white ad caught your attention? Can you remember? Neither can we. Even the Chase Sapphire commercials have a pop of blue in them, and this gets to the core of what good marketing design can do: capture your audience’s attention using brand identity and color theory. With…

Read More
how to make your small business stand out

Entrepreneurs: if you’re looking to survive in today’s economy, you must learn how to make your business standout. In a saturated market boasting over 30 million operating small businesses in the United States, entrepreneurs must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important…

Read More
How to Build Your Customer Base: Diversifying Your Customers

Learning how to build your customer base is the cornerstone of thriving in your industry. The longevity of a business relies on sales and customers, so what if you could expand your consumer base? Even connect with customers outside of your target audience? Try diversifying your customers. Diversifying your customers mean reaching out to consumers…

Read More
personal vs business social media

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

Read More
monetize your site with amazon's affiliate marketing program

The Amazon affiliate marketing program, more commonly known as Amazon Associates,  has been successfully running for quite some time. Many small business owners and entrepreneurs have used the program since its early inception. If your business has its own products or niche, then the Amazon affiliate marketing program could greatly benefit your business. Why Use…

Read More
Social Media for Businesses

1. Does My Business Need a Social Media Account? The short answer: Yes!  Social media accounts help you make your business more available & visible to your current and future customers. Chances are, your customers are using their smartphones or computers to search for things that they need. You’ll want to be easily available to…

Read More
small business marketing strategies

You’ve assembled an amazing team, perfected your product, and you’re ready to break into the industry. There’s only one problem: getting people to notice your small business. Entrepreneurs often struggle to get their companies recognized at first, but that can change quickly with some small business marketing strategies. A great product and great marketing go…

Read More
networking tips for small business owners

“Networking” is one of those words that everyone responds to differently. If you’re a charming, extroverted, people-oriented person, then networking probably feels no different than holding a normal conversation. If you’re more of a thinker than a talker, then small business networking might terrify you. Still, networking for small business owners is essential. No matter…

Read More