color theory brand success

When was the last time a black and white ad caught your attention? Can you remember? Neither can we. Even the Chase Sapphire commercials have a pop of blue in them, and this gets to the core of what good marketing design can do: capture your audience’s attention using brand identity and color theory. With…

Read More
elements of a successful brand

A brand is a way of telling potential customers who you are as a company, but an effective brand can do so much more than that. From fostering brand identity to setting yourself apart, branding is perhaps the most important element in running a successful business. So, what are the elements of a successful brand?…

Read More