Why you need a marketing strategy:
Having a well thought out and researched marketing strategy that includes both creative marketing tactics and data-driven marketing practices is essential to the growth of any business. Marketing strategies allow you to have a better understanding of your audience which helps make advertising more effective and cost-friendly. Here are just a few of the benefits that having a marketing strategy can provide:
Allows you to develop your brand messaging in a way that helps you stand out against your competition
Allows you to build effective audience personas
Helps you figure out where your audience persona "lives"
Helps you understand how to market to each stage of the buyer's journey
Gives you a clear picture of your current online presence
Helps you see how you rank against competitors
Provides a clear path of business growth