2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

Read More
SEO Best Practices 2020

What are SEO Best Practices 2020? Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead…

Read More
How to Write Effective Facebook Ad Copy

Looking to improve the quality of your Facebook ads? Not sure how to write effective facebook ad copy? Well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more…

Read More
how to use instagram for your business

How to Use Instagram to Grow Your Business No social media strategy is complete without an effective Instagram page. Whether you’re promoting your product, service, brand, or creative content, Instagram, yields a high conversion rate. Instagram brings an active stream of users to your website and business – when used correctly. The key thing here…

Read More
use instagram story highlights for your instagram viewers

Instagram story highlights could be your most underutilized tool when it comes to converting viewers to customers and loyal followers. The highlights are one more place to provide content that serves your customer, share great information about your company, and convert an Instagram viewer to a long-term client. What are Instagram Story Highlights? Instagram story…

Read More
personal vs business social media

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

Read More
Social Media for Businesses

1. Does My Business Need a Social Media Account? The short answer: Yes!  Social media accounts help you make your business more available & visible to your current and future customers. Chances are, your customers are using their smartphones or computers to search for things that they need. You’ll want to be easily available to…

Read More
small business marketing strategies

You’ve assembled an amazing team, perfected your product, and you’re ready to break into the industry. There’s only one problem: getting people to notice your small business. Entrepreneurs often struggle to get their companies recognized at first, but that can change quickly with some small business marketing strategies. A great product and great marketing go…

Read More
how to use instagram hashtags

Instagram is a great social platform to showcase quality images of your products, share helpful information with your followers, and connect to a larger community of like-minded people. How exactly do you connect with a community on Instagram? The answer is simple: use Instagram hashtags! Hashtags are a defining feature of social media, and they…

Read More