adjusting your marketing investments during COVID-19

,Has the COVID-19 pandemic forced you to rethink your digital marketing investments? With a sudden halt in revenue, many businesses—particularly those considered “non-essential”—have shifted their focus on cutting budgets while maximizing efficiency. Some businesses have seen their performance drop by as much as 20% just within the last two weeks. Here’s how to maximize your…

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online marketing for law firms

The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…

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crafting a demographic marketing strategy

When implementing your marketing strategy, whom are you marketing towards? Do you know where they live? What they wear? Whether they prefer Coke or Pepsi? Such questions might seem like frivolous guesses, but they are actually the cornerstone of demographic marketing. Every company has several target market demographics, meaning their business or service appeals to…

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Financial advisors have a lot of work on their plates. Besides staying on top of financial trends and regularly meeting clients, they also have to keep their eye on the markets, create financial plans, and watch for new laws and regulations. Despite all this, financial advising is its own small business, and advisors have to…

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digital marketing for book publishers

Digital Marketing for Book Publishers There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big…

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2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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SEO Best Practices 2020

What are SEO Best Practices 2020? Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead…

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How to Write Effective Facebook Ad Copy

Looking to improve the quality of your Facebook ads? Not sure how to write effective facebook ad copy? Well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more…

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how to build a brand

Building a brand is synonymous with building a company, but many entrepreneurs don’t know how to build a brand. Failing to prioritize the importance of a good brand design could hinder your company’s recognizability within your industry. Every business, whether it is a small business or a Fortune 500, goes through the process of branding…

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