The Importance of Owning Your Audience

man on the phone looking at email database

To build your business, you need to establish a loyal audience through meaningful and deep connections. This means that a lot of focus should be placed on how and where businesses are engaging with their audience. And no, the answer is not only social media. As people have recognized the abilities of social media to…

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Online Team Building: Remote Team Building Activities for 2020

online team building remote team building

Over the last several months, COVID-19 has completely shifted the way businesses operate. Many businesses find themselves forced out of their offices and conducting their daily affairs remotely. Many companies have been forced to think about remote team building, but aren’t sure how to build their internal brand from a distance. Leading remote teams can…

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Adjusting Your Digital Marketing Investments During COVID-19

adjusting your marketing investments during COVID-19

,Has the COVID-19 pandemic forced you to rethink your digital marketing investments? With a sudden halt in revenue, many businesses—particularly those considered “non-essential”—have shifted their focus on cutting budgets while maximizing efficiency. Some businesses have seen their performance drop by as much as 20% just within the last two weeks. Here’s how to maximize your…

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Online Marketing for Law Firms

online marketing for law firms

The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…

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Curating Your Productivity Playlist

Curating Your Productivity Playlist

Stuck in a rut working from home these days? If you don’t feel productive, lack the motivation to work, or simply need some background noise to cut through the quiet, try creating a playlist to help move the day along. A productivity playlist allows you to be excited, motivated, and inspired.  While many think of…

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Home Office Decor Ideas While Working Remotely

home office decor ideas

Stuck working from home during the coronavirus pandemic? A modern home office design shouldn’t be expensive or over the top. Your home office should speak to who you are as an individual and a professional. These home office decor ideas can help! While working from home may be the “new normal,” a functional space is…

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Remote Work Best Practices During the Coronavirus Pandemic

Remote Work Best Practices During the Coronavirus Pandemic If you’re a small business with an in-person team, chances are you’ve gone fully remote for the duration of the coronavirus outbreak. This unprecedented pandemic has uprooted companies and communities, and many workers in the United States and elsewhere are struggling to adjust to a newly remote…

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How to Make Your Business Standout

how to make your small business stand out

Entrepreneurs: if you’re looking to survive in today’s economy, you must learn how to make your business standout. In a saturated market boasting over 30 million operating small businesses in the United States, entrepreneurs must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important…

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How to Build Your Customer Base: Diversifying Your Customers

How to Build Your Customer Base: Diversifying Your Customers

Learning how to build your customer base is the cornerstone of thriving in your industry. The longevity of a business relies on sales and customers, so what if you could expand your consumer base? Even connect with customers outside of your target audience? Try diversifying your customers. Diversifying your customers mean reaching out to consumers…

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