Business Owner
The Importance of Owning Your Audience
To build your business, you need to establish a loyal audience through meaningful and deep connections. This means that a lot of focus should be placed on how and where businesses are engaging with their audience. And no, the answer is not only social media. As people have recognized the abilities of social media to…
Read MoreWhy You Should Use an External Marketing Agencies to Enhance Your Internal Marketing Team
The responsibilities of a marketing manager are seemingly endless. From creating and executing marketing campaigns to producing promotional materials, your internal marketing team is covering a wide range of duties to advance the company’s brand. However, having so many tasks to keep track of can spread your internal team too thin, leading to burnout and…
Read More2021 Graphic Design Trends
The conflict and chaos of the events of 2020 make it easy to feel down-and-out during these trying times. But in the process of dealing–and healing–from a year that left us feeling spun out of control, we at Summit Creative Marketing are looking forward to the future with bright eyes and open hearts. It is…
Read More2021 Marketing Trends: The Rise of Video-First Platforms
Written by: BreAnne Daly, Digital Content Specialist, Summit Creative Marketing What’s the hot marketing trend for 2021? You’ve seen it, literally. The rise of TikTok, the prioritization of Instagram Reels, and the investment in Facebook Watch with celebrity featured shows. 2021, meet the push in video-first social media platforms. So, where do we see this…
Read More2021 Marketing Prediction: The Continuing Rise of Socially Conscious Marketing
Written by: Joe Rosado, Digital Marketing Coordinator, Summit Creative Marketing With technology being ever-changing and the pandemic shifting the way we interact and live daily (for the foreseeable future), there are a number of predictions that can be made in regards to the direction marketing trends will take in the New Year. However, in the…
Read More2021 Business Trends: Virtual Everything: The newfound option to host, engage and work
Written by: Sarah Henneman, Marketing & Project Manager, Summit Creative Marketing So often we have heard the term “new normal” referring to the habits and rituals we have had to adapt to in the last year. 2020 has shifted our focus and made us aware of things that a year previously would have sounded absurd,…
Read More10 SEO Content Writing Tips for 2020
Does your business rely on SEO content writing? Do you even run a blog? No matter what your business does, it needs to keep a blog if it wants to survive the digital marketing place, which makes SEO writing a top priority for digital businesses. Unfortunately, more companies are online than ever before, which makes…
Read MoreOnline Team Building: Remote Team Building Activities for 2020
Over the last several months, COVID-19 has completely shifted the way businesses operate. Many businesses find themselves forced out of their offices and conducting their daily affairs remotely. Many companies have been forced to think about remote team building, but aren’t sure how to build their internal brand from a distance. Leading remote teams can…
Read MoreAdjusting Your Digital Marketing Investments During COVID-19
,Has the COVID-19 pandemic forced you to rethink your digital marketing investments? With a sudden halt in revenue, many businesses—particularly those considered “non-essential”—have shifted their focus on cutting budgets while maximizing efficiency. Some businesses have seen their performance drop by as much as 20% just within the last two weeks. Here’s how to maximize your…
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