color theory brand success

When was the last time a black and white ad caught your attention? Can you remember? Neither can we. Even the Chase Sapphire commercials have a pop of blue in them, and this gets to the core of what good marketing design can do: capture your audience’s attention using brand identity and color theory. With…

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article writing agency good marketing copy

Everyone loves good writing. Whether it’s a novel, movie script, or Buzzfeed article, a good story or article happens not just because the content itself is interesting, but because the writing makes it interesting. The same can be said for good marketing copy. If content is king, then well-written content is ruler of all. We’ve…

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elements of a successful brand

A brand is a way of telling potential customers who you are as a company, but an effective brand can do so much more than that. From fostering brand identity to setting yourself apart, branding is perhaps the most important element in running a successful business. So, what are the elements of a successful brand?…

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