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Breaking Down How Instagram Search Works
By: Kryslin Kane, Digital Marketing Specialist, Summit Creative Marketing Instagram Search is the Google of social media – it is a really powerful tool that many people use to discover business accounts, hashtags, posts, and locations. If you’re a business looking for more eyes on your posts, securing a top spot in Instagram’s search results…
Read MoreFacebook Special Ad Category: What it Means for Your Mortgage Company
Companies specializing in home loans and mortgage lending may want to reconsider their digital marketing strategy moving forward. Facebook has adopted new policies regarding advertisements with some of these key changes directly affecting home loans and mortgage lenders. As of 2020, Facebook implemented a new set of requirements for three key groups of advertisers who…
Read More3 Key Ways for Mortgage Loan Officers to Get More Qualified Borrowers
3 Key Ways to Get More Booked Appointments for Mortgage Lenders Marketing approaches for mortgage lenders have continuously changed over the years, and due to online advertising, consumers have never had easier access to lenders. In this age of technology, digital marketing, and strategic planning can help mortgage lenders cast a wider net in reaching…
Read More10 SEO Content Writing Tips for 2020
Does your business rely on SEO content writing? Do you even run a blog? No matter what your business does, it needs to keep a blog if it wants to survive the digital marketing place, which makes SEO writing a top priority for digital businesses. Unfortunately, more companies are online than ever before, which makes…
Read MoreOnline Team Building: Remote Team Building Activities for 2020
Over the last several months, COVID-19 has completely shifted the way businesses operate. Many businesses find themselves forced out of their offices and conducting their daily affairs remotely. Many companies have been forced to think about remote team building, but aren’t sure how to build their internal brand from a distance. Leading remote teams can…
Read MoreAdjusting Your Digital Marketing Investments During COVID-19
,Has the COVID-19 pandemic forced you to rethink your digital marketing investments? With a sudden halt in revenue, many businesses—particularly those considered “non-essential”—have shifted their focus on cutting budgets while maximizing efficiency. Some businesses have seen their performance drop by as much as 20% just within the last two weeks. Here’s how to maximize your…
Read MoreOnline Marketing for Law Firms
The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…
Read MoreCurating Your Productivity Playlist
Stuck in a rut working from home these days? If you don’t feel productive, lack the motivation to work, or simply need some background noise to cut through the quiet, try creating a playlist to help move the day along. A productivity playlist allows you to be excited, motivated, and inspired. While many think of…
Read MoreDemographic Marketing: How to Craft Effective Client Personas
When implementing your marketing strategy, whom are you marketing towards? Do you know where they live? What they wear? Whether they prefer Coke or Pepsi? Such questions might seem like frivolous guesses, but they are actually the cornerstone of demographic marketing. Every company has several target market demographics, meaning their business or service appeals to…
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