Business Resource Blog

Marketing Tactics for Publishing House

March 29, 2020

There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big Six publishing houses, the same…

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2020 Marketing Trends You Won’t Want to Miss

January 28, 2020

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of marketing trends. The turnover of daily releases may leave users…

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SEO Best Practices in 2020

January 14, 2020

Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead in search engines, since other businesses…

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Why Color Theory Matters for Brand Success

January 5, 2020

When was the last time a black and white ad caught your attention? Can you remember? Neither can we. Even the Chase Sapphire commercials have a pop of blue in them, and this gets to the core of what good marketing design can do: capture your audience’s attention using brand identity and color theory. With…

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How to Write Ad Copy that Converts

November 21, 2019

Looking to improve the quality of your Facebook ads? A well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more leads. The trick to writing a compelling Facebook…

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How to Use Instagram to Grow Your Business

November 14, 2019

How to Use Instagram to Grow Your Business No social media strategy is complete without an effective Instagram page. Whether you’re promoting your product, service, brand, or creative content, Instagram, when used correctly, yields a high conversion rate and brings an active stream of users to your website and business. The key thing here is…

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How to Make Your Small Business Standout

October 28, 2019

How to Make Your Small Business Standout In a saturated market boasting over 30 million operating small businesses in the United States, small businesses must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important to have a visually appealing brand design, but it’s also worthwhile…

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Diversifying Your Customers for Long Term Business Success

October 25, 2019

The longevity of a business relies on sales and customers, but what if you could expand your consumer base? Connect with customers outside of your target audience? Try diversifying your customers. Diversifying customers mean reaching out to consumers beyond the “regulars.” Perhaps you could sell your product to both the young millennial and the elderly or simply…

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The Anatomy of Good Brand

October 16, 2019

Failing to prioritize the importance of a good brand design could be hindering your company’s ability to be a recognizable name within your industry. Every business, whether it is a small business or a fortune 500, goes through the process of branding (or rebranding) at some point in time. Branding ultimately helps your company establish…

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