10 SEO Content Writing Tips for 2020

SEO content writing tips

Does your business rely on SEO content writing? Do you even run a blog? No matter what your business does, it needs to keep a blog if it wants to survive the digital marketing place, which makes SEO writing a top priority for digital businesses.  Unfortunately, more companies are online than ever before, which makes…

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Online Marketing for Law Firms

online marketing for law firms

The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…

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Demographic Marketing: How to Craft Effective Client Personas

crafting a demographic marketing strategy

When implementing your marketing strategy, whom are you marketing towards? Do you know where they live? What they wear? Whether they prefer Coke or Pepsi? Such questions might seem like frivolous guesses, but they are actually the cornerstone of demographic marketing. Every company has several target market demographics, meaning their business or service appeals to…

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How Social Media Fits Into Digital Marketing

Digital marketing can be a very broad term, and with the abundance of marketing tools, encompasses various strategies to engage and attract target audiences. An umbrella term that includes all marketing efforts in order to increase brand awareness and establish stronger engagement via a range of digital platforms, digital marketing serves two main purposes. Not…

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What is Digital Marketing?

As e-commerce and the digital marketplace continue to grow, digital marketing is more essential than ever if companies want to survive. A growing plurality of Americans are almost constantly online, and with the coronavirus pandemic reshaping how companies adapt to today’s challenges, honing a digital marketing strategy is paramount for success. But what is digital…

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Building an Effective Social Media Marketing Strategy with Purpose

Social media can be complicated to navigate, especially when it comes to how to integrate them into your business marketing strategy. Not only do you need to consider which platforms to utilize, but also the type of content that will be most effective for reaching your target audience. The key to a successful social media…

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Marketing for Financial Advisors

Financial advisors have a lot of work on their plates. Besides staying on top of financial trends and regularly meeting clients, they also have to keep their eye on the markets, create financial plans, and watch for new laws and regulations. Despite all this, financial advising is its own small business, and advisors have to…

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Remote Work Best Practices During the Coronavirus Pandemic

Remote Work Best Practices During the Coronavirus Pandemic If you’re a small business with an in-person team, chances are you’ve gone fully remote for the duration of the coronavirus outbreak. This unprecedented pandemic has uprooted companies and communities, and many workers in the United States and elsewhere are struggling to adjust to a newly remote…

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Resources for Businesses Affected by Coronavirus

Resources for Businesses Affected by Coronavirus If your business has been affected by Coronavirus here is a list of resources to help you. Some of these resources are government assistance, private grants and loans, free advertising/marketing and free education or courses given by other businesses that might be of help. If you know of any…

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