adjusting your marketing investments during COVID-19

,Has the COVID-19 pandemic forced you to rethink your digital marketing investments? With a sudden halt in revenue, many businesses—particularly those considered “non-essential”—have shifted their focus on cutting budgets while maximizing efficiency. Some businesses have seen their performance drop by as much as 20% just within the last two weeks. Here’s how to maximize your…

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online marketing for law firms

The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…

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Curating Your Productivity Playlist

Stuck in a rut working from home these days? If you don’t feel productive, lack the motivation to work, or simply need some background noise to cut through the quiet, try creating a playlist to help move the day along. A productivity playlist allows you to be excited, motivated, and inspired.  While many think of…

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crafting a demographic marketing strategy

When implementing your marketing strategy, whom are you marketing towards? Do you know where they live? What they wear? Whether they prefer Coke or Pepsi? Such questions might seem like frivolous guesses, but they are actually the cornerstone of demographic marketing. Every company has several target market demographics, meaning their business or service appeals to…

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home office decor ideas

Stuck working from home during the coronavirus pandemic? A modern home office design shouldn’t be expensive or over the top. Your home office should speak to who you are as an individual and a professional. These home office decor ideas can help! While working from home may be the “new normal,” a functional space is…

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Digital marketing can be a very broad term, and with the abundance of marketing tools, encompasses various strategies to engage and attract target audiences. An umbrella term that includes all marketing efforts in order to increase brand awareness and establish stronger engagement via a range of digital platforms, digital marketing serves two main purposes. Not…

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